A-FRAME is a web framework which gives you the possibility to integrate VR into your website! The possibilities are endless. As of this moment, it works on Vive, Rift, desktop and mobile platforms. It is a three.js framework that brings the entity-component-system pattern to the DOM. Quite simply, it

To see some already made examples/demos, head over to A-FRAME’s website and grab your daily dose of inspiration.
Web VR can be used in many ways and as it’s still fresh, you have a clear headstart since you’ve just read this article! In my opinion, the biggest use could be for marketing due to the ability of being able to represent almost any product in a rather fun and interactive way. You may even create a virtual tour of your store with interactive objects.
Check out this example and simply replace the three images with interactive products, giving the user a rather new and unique experience.