Today, Google made some WebVR updates to Chrome, adding support for Cardboard while also building a home for all of its online VR web content.
WebVR Experiments is a bit of a storefront for online VR experiences, albeit everything is free (at the moment) so it’s still more of a discovery tool. The page is launching with some cool (and bizarre) experiences that let you play VR ping-pong, endure a musical rainstorm and chase around a donut.

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