This is the End of the Story World Conference.

The best twitts :

  • @Jeff_GomezThe best messages are born of pain; when I say pain, I mean honesty; something so powerful it hurts.”
  • My story simply cannot exist without your participation” @Jeff_Gomez
  • @sparrowhall:”The future of branding/marketing is about keeping people engaged in a story. Not pushing them to buy
  • @jeff_gomez” instead of a full fluid narrative design – we create capsules and sometimes the bubbles connect”
  • @simon_staffans “Again – it’s story AND tech AND marketing AND finance AND production … AND all platforms AND the audience AND..”
  • @A major lesson: sometimes when we don’t get the job it’s because the creators are afraid we’re gonna change their script” Jeff Gomez
  •  gap, mystery box, vessel, negative space, distant mountains…so much of story is what you don’t say. Imagination.

Post’s summary
31/10/2011

 Short re-caps of key talks and themes of #SWC11 by ChristineWeitb
1/11/2011

 Short re-caps of key talks and themes of #SWC11 by ChristineWeitb
2/11/2011