Summary of the panel twitts

@Porter_Anderson Our last panel of the day at @StoryWorldConf is « Co-Managing in Collaboration with Stakeholders » @Scott_Walker moderating. Panelists include @ZKadison of Black Light Transmedia http://www.blacklighttransmedia.com, Joel Gotler, well-known literary manager with Intellectual Property Group began his career in 1976, Christopher Kenneally (@beyondthebook) is with the Copyright Clearance Center  And David Tochterman returns (@dtoc), from Innovative Arts in Santa Monica http://www.innovativeartists.com/

@HoppingFun « when you pitch a story, you are pitching a business. Can’t always answers all the biz questions in a crowded room. » @Dtoc

@cynthiajabar IP « these deals take forever » anticipate questions @Dtoc

@Porter_Anderson  « The best preparation » for creative people « is to anticipate the questions » about cross-platform #transmedial work. @dtoc

@maya_z00 Who has the rights and who can grant the right= chain of title is important @joelgotler

@Porter_Anderson  Joel Gotler says that who controls rights is a fundamental challenge in many #transmedia discussions

@HoppingFun Copyright Clearance Center @beyondthebook: founded in 1978, voluntary central marketplace to manage rights.

@Porter_Anderson CoMgmt: « Some would want to see legislation » for rights issues, « but that always goes against rights holders. » @beyondthebook

@simon_staffans Difficult the rights questions are. Good deals you must strike. Beware of the dark side #YodaOnTransmedia

@HoppingFun « If you’re confused, you’re beginning to understand the problem. » Copyright and chain of title. @beyondthebook

@Porter_Anderson  @Scott_Walker asks whether fair use protocol doesn’t engage in many of these cases.

@simon_staffans From own experience; the good lawyers are expensive as anything. But hiring a cheap crap one is more expensive in the long run

@cynthiajabar Fair use is a defense not a right in US law. « tread carefully »

@Porter_Anderson @beyondthebook says « No one should assume they have the right to re-use at all, » fair use may not prevail or be pertinent.

@Porter_Anderson @ZKadison Since Star Wars, « studios are afraid a filmmaker will come in and try to withhold rights. »

@simon_staffans Aha – line up all partners you need on different platforms etc, or studios/game co:s will insist on owning those rights.

@Porter_Anderson @ZKadison « When you go into a studio…you have to have all your partners lined up » to execute split rights.

@simon_staffans Well this is a point. Futile to expect to make a billion dollars from first foray into the studio (or any) system

@gmskarka The biggest take-away from this panel:  Don’t go to studios.  Period.

@simon_staffans So – anticipate all rights issues and pre-empt them with partnerships, deals etc

@Porter_Anderson @Scott_Walker asks about the costs of having representation that can secure the rights agreement you need

@Porter_Anderson @ZKadison « Do not collaborate until you have an agreement in place. »

@TTTKaren Transmedia creators approaching studios: if you want to retain rights, you’d better be able to deliver on those media yourself

@Porter_Anderson Joel Gotler reels off about 12 types of rights. « The rights that come from an IP are very hard to separate

@Porter_Anderson  @beyondthebook « If you work with an attorney, do it early » before any pieces of a project are in place.

@simon_staffans Also, from own experience, do your rights mistakes with a first project you don’t care that much about

@Porter_Anderson Joel Gotler « I would never enter a deal without an attorney anymore. ‘Only a fool represents themselves?’–never been truer. »

@Porter_Anderson Joel Gotler « We represent, say, 200 #authors and I don’t know but maybe one or two who don’t have an attorney. »

@Porter_Anderson Q&A attorney: « Moving into this thicket without some kind of (legal) help is an accident looking for a place to happen. »

@Porter_Anderson @ZKadison « No one wants to put their client at risk of violating Guild rules (in Hollywood).

@geekgrl How do you leverage legal if legal hasn’t yet figured out how to navigate a remix culture?

@simon_staffans Phew, 750$ an hour? Should’ve studied law.

@Porter_Anderson  @beyondthebook on @Amanda_Hocking to Joel Gotler — how good was her representation when she got her deal?

@HoppingFun Blacklight @ZKadison « There are no experts in this space. » Split rights deals for transmedia: big fear of setting bad precedent.

@gmskarka Listen to the litany of bullshit:  Split Rights, Guild rules, multiple lawyers, etc. — Best evidence for walking away from studios

@Porter_Anderson  Joel Gotler confirms that @Amanda_Hocking had an agent, then an attorney and was in good shape for representation on her deal

@HoppingFun Creatives: Here’s why you need a lawyer: http://vimeo.com/22053820?utm_source=swissmiss

@simonpulman: Indie creators, remember attys/Ks slow u down. Better 2 build reputation 1st, bring in big guns on deal that matters

@simonpulman Re: issue of inexpensive legal services, many law schools have clinic classes for the arts, also see VLA http://bit.ly/sCYPMb

@geekgrl Brian Seth Hurst posing the tough questions about the value of data. This is still not covered by copyright legislation.

@Porter_Anderson  Q&A with panel: When will data become part of a deal that’s brought to a table on an IP negotiation? The « data » being discussed here is the audience-leveraged value that accrues to a strong property that does well.

@Porter_Anderson @ZKadison « Once you have these statistics » such as strong metrics on following, that relationship & data is a value.

@gmskarka .@BrianSethHurst asking about rights wrt data mining/aggregation to an industry that hasn’t even grasped collaborative culture yet

@geekgrl Data is a byproduct of the distribution platforms. Question is who owns it & the fan base/community in a multi-stakeholder scenario?

@Porter_Anderson Q&A for panel « As a storyteller, how do I find one of these experienced #transmedia » attorneys? @ZKadison « Most Hollywood attorneys don’t know the interactive or #publishing space (interactive media world). »

@Porter_Anderson  Q&A for panel, attendee says he has found attorneys willing to work with him (as @ZKadison said is possible) at low cost.

@gmskarka I get that there’s « how do I keep my job » in play, but the bending-over-backwards to shoehorn this into trad. models is ridiculous.

@maya_z00 @scott_walker  there is no standard right now – get an attorney

@simon_staffans Well yeah, this is a problem that won’t go away!

@Porter_Anderson We’re now finished for the day in @StoryWorldConf coverage. Tomorrow, 8:30aPT / 11:30aET, sessions start. Thanks.

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HerveC

Hervé Cailloux, Gérant de JDC media, production de projets transmédia. Créateur et animateur du blog Blogomadaire consacré au Transmédia et aux ARGs. CEO of JDC media. Producer of transmedia projects. Creator of Blogomadaire a blog dedicated to transmedia and ARGs.

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