N’avez-vous jamais eu l’impression d’être submergé par les informations ?
Et si nous avions besoins d’aide pour nous diriger dans les méandres transmédias de certains projets ?
Comme nous pouvons le voir sur cette vidéo, pour Véronique Marino, nous avons beaucoup à apprendre des autistes pour la réalisation de projets transmédias :
LA COMPRÉHENSION DE L’AUTISME EST-ELLE LA CLEF DE LA CRÉATION TRANSMÉDIA? from Alliance numérique on Vimeo.
Véronique Martino reprend et développe ce qu’elle avait déjà diffusé dans son article : L’audience est un autiste, à savoir : »Mon admiration pour les gens qui pensent autrement ne se tarie jamais. »
Pour Véronique: « L’explosion des moyens, les réseaux sociaux, et le transmédia de plus en plus, font que nous vivons ce qu’Alvin Toffler – dans le choc du futur (1974) – décrivait comme les trois raisons de l’angoisse du lendemain : la brièveté, la nouveauté et la diversité. » Nous nous retrouvons donc comme les autistes devant leurs difficultés de la vie de tous les jours, sans repères, déboussolés, perdus.
Pour l’auteure de l’article, le spectateur a besoin d’une aide, de « pictogrammes » (voir la vidéo) pour pouvoir naviguer dans le maelström des possibilités qu’offre Internet, et c’est du coté des autistes et de tous ceux qui pensent différemment que viendra la solution.
Lors de la Story World Conference 11 Orrin Shively (Director of Art & Design, Disney Online Studios) nous a parlé des weenies. Un weenie est une sorte d’aimant visuel. Son rôle est de vous rappeler pourquoi vous êtes là et d’être une sorte d’aide à la navigation. Dans l’intervention Orrin faisait référence aux parcs Disney, mais l’idée est transférable dans un monde virtuel. Et nous retrouvons, simplifiée, l’idée du pictogramme.
Pour vous aider à concevoir comment peuvent penser les autistes, voici les TEDs de deux autistes Aspergers renommés Daniel Tammet (Je suis né un jour bleu)et Temple Grandin (Ma vie d’autiste, Penser en images). N’hésitez pas à lire leurs livres et, si vous le pouvez, à visionner le film sur Temple Grandin (Temple Grandin diffusé en 2009 sur HBO)
Pour chacun d’entre nous, il est difficile d’imaginer que notre vision du monde (quelle soit verbale, visuelle, abstraite ou autre) ne soit pas partagée par nos semblables, pourtant, ce sont ces différences qui nous permettent d’avancer tous ensemble. Cette compréhension de l’autre doit aussi se faire par le partage de nos visions du monde, nous devons essayer de percevoir, de comprendre ce que l’autre perçoit. De cet effort découlera une nouvelle vision et, peut être, de nouvelles solutions.
La TED talk de Daniel Tammet
La TED talk de Temple Grandin
C’est en ce sens que ProjectOne travaille, élargir notre façon de voir le monde, comprendre l’autre. ProjectOne est un programme transmédia dont l’héroïne, Eolise, est atteinte du syndrome d’Asperger.
@Jeff_Gomez « The best messages are born of pain; when I say pain, I mean honesty; something so powerful it hurts.
The best twitts :
Short re-caps of key talks and themes of #SWC11 by ChristineWeitb
Short re-caps of key talks and themes of #SWC11 by ChristineWeitb
@TransmediaReady Crafting Transmedia Design Conf is about to start at #swc11 with @KHenthuZiasm @scott_walker @Sioflynn #transmediafairies are in the place!
@HoppingFun @Sioflynn: Spacing weight and flow between story elements, key question in #transmedia. When to ask audience to do work? Reward it? @sioflynn: Tech’s will change. How do you design for that? Strategy: Go meta, think about meta principles.
@Blerime @sioflynn on experience design: how do you design for platforms that might eventually become obsolete?
@HoppingFun @sioflynn How do you create coherent design across experience. Spatial experience
@Blerime @sioflynn @KHenthuZiasm: principles for design are non-linear spatial, augmented, social, participatory/UGC storytelling
@Blerime @sioflynn: sustainabilitiy of fan communities is daunting to traditional execs – once you have stickiness its a betrayal to drop off
@Blerime @sioflynn: « native versus marketing #transmedia: latter built around a brand but not necessarily a story »
@RodrigoArnaut @Sioflynn talking about « Two Poles in Transmedia » and the marketing transmedia campaign!
@HoppingFun @sioflynn: Three Little Pigs model by @robpratten as a case study on how to construct a transmedia experience out of a story.
@HoppingFun @sioflynn: « It’s all experience. » Genius story is a given. But what is the experience? Engagement? Participation? Interactivity?
@Blerime @sioflynn: story versus experience – story IS an experience. when you invite interaction, fan community becomes the medium
@Blerime @sioflyn « technology becomes useful when it’s really invisible »
@HoppingFun @sioflynn: « Your audience is your medium. » Design with the audience not for the audience sez @KHenthuZiasm in transmedia.
@Magsedoyle « what is the experience that you are designing, what is the thematic envelope? » -
@floerianthebard Five E’s of experience design: entice, enter, engage, emotion, extend. @sioflynn
@poburke Empathy for characters—so important, why do we care?
@TransmediaReady Extending is an immediate response to your content – the best example is the Facebook like button
@randyfinch @sioflynn trnsmdia dsgn: what do i c? what do i do? what is the outcome? what is the e-motion (what pulls me deeper?) how do i share?
@SeanEmbury A story with no ending sounds potential for purgatory. Sometimes THE END/FIN brings the sweetest satisfaction.
@HoppingFun Q: « Is transmedia death of the ending? » Satisfying to have that end, satisfying, wrap-up. @sioflynn: More abt loops, series of ends
@HoppingFun @sioflynn: 1001 Nights, for ex. Breaking Bad and Gustavo, for ex (« ending »?) with a cliffhanger, cheese whole that’s never explained.
@TransmediaReady Is #Transmedia #Storytelling the end of story ending… @Sioflynn says No! We are going to have an experience with 7 Families Cards for #Transmedia Brainstorming #DIYYourcard #7TF #SWC11, so cool
@AirhartMedia #transmedia is about opening up narrative spaces. Build detailed characters that intrigue. Best takeaway from #swc11,Put your heart into it.
@TrevorWade a website redesign will FAIL if the content isn’t good, a new look doesn’t do it! @karinehalpern
@TransmediaReady Rules explaination of the game by @KHenthuZiasm, We all received one card to customize, let’s the story began
@toenolla love the Creative Director card in @transmediaready and @sioflynn’s card game. I have that look o_O on my face all the time
@poburke Thinking about a negative card to throw into #7TF – ‘the silo trap’ or ‘the deadline’ …
@maya_z00 Synthetist @TransmediaReady the connector, the bridge, the holder of the #Transmedia Eco system – feels like what I want to do
@RhysMT @poburke the difficult bastard card? The Man who thinks he knows too much card?
@TrevorWade create reusable chunks of content that are structured and have metadata w CMS, then can use on web, mobile, etc @ KArin halpern
@TransmediaReady The audience is participating, engagment is starting, brainstorming is going on #DIYYourcard #7TF #SWC11 good job @KHenthuZiasm @Sioflynn
@TrevorWade most organizations have a TON of content on website, overwhelms customer and still doesn’t communicate key messages – K Halpern
@aprilarrg we are occuping #transmedia!!!! omg this is awesome!!!!
@IsurgyMedia we are 99% #occupytransmedia
@floerianthebard We are apparently supposed to tweet about transmedia now. Because I wasn’t doing that before. #OccupyTransmedia
@ksparker StoryWorld has been occupied by interactive storytelling #OccupyTransmedia
@aprilarrg #occupytransmedia over at #swc11 is out of control, dont forget to post on storify!
@alice_gillet Wow… everybody making posters, videos, photos and weird stuff for #occupytransmedia!]]>
@simon_staffans So, at the Gamification panel at #swc11, moderated by @gzicherm and feat. @stitchmedia @jimbabb and @vpisteve. Yes, « let’s talk about the bullshit in transmedia »
@simon_staffans and @vpisteve says many ppl don’t get the difference between transmedia storytelling and transmedia franchising
@mikemonello YES. Why should storytellers give a shit about games? @thebradking: It’s fun to see game people think transmedia is mainly about them
@ivanovitch In games panel. Can transmedia work without a meaningful story? Not all games require stories. And to be sure, not all stories need or benefit from game elements]]>
@Porter_Anderson Alison Norrington (@storycentral) is the @StoryWorldConf Chair and Founder of StoryCentral DIGITAL http://ow.ly/7fRZc, Vivi Zigler, president, digital entertainment, NBC Universal http://ow.ly/7fZKu, @TimKring, multiplatform storyteller familiar to fans of « Heroes », @Jeff_Gomez is CEO of Starlight Runner Entertainment, http://t.co/xokSD5ce, a major producer of #transmedia franchises, @albert_cheng, EVP and COO, Digital Media, Disney ABC Television Group http://abc.go.com/
@Porter_Anderson Alison Norrington (@storycentral) « At every level, an obstacle is language. Initially, just to break down that » is key.
@simon_staffans .@storycentral: the way to move forward is to start looking at making stuff in little bits, not just blockbusters
@milesmaker « I started with a very simple idea for « Heroes » it came out of a simple idea to reach the audience where they were. » @timkring
@simon_staffans Tim Kring: starting out w/ Heroes, it was early & no-one knew what a bad idea in the area was, « don’t know if that can be duplicated »
@Porter_Anderson Vivi Zigler: « We sat down and drew an old-fashioned pen-to-paper picture…wanted to wait to see what stories evolved. »
@simon_staffans Vivi Zigler: was a bit like drinking from a waterhose, we had to learn rly fast. Producing for all diff platforms.
@simonpulman @simon_staffans Thanks. Ask the ABC/NBC folks what their strategies for aligning creative/marketing more closely w/ digital dist are
@Porter_Anderson Vivi Zigler « We broke it down so there was the official Heroes site »…@TimKring « and we created a fan portal. »
@Porter_Anderson @TimKring « It’s important to note @Heroes all really started from one idea. Once that took hold, we expanded from there. »
@floerianthebard Comics for Heroes written partially by the writing *assistants* on the show, giving them a place to showcase. @timkring
@cynthiajabar writers assistants starting writing comic books using fan art.
@simon_staffans Jeff Gomez says we need more believers at studios / broadcasters. Routes and bridges to enable projects.
@StephenDinehart « #Transmedia is a love-fest ecosystem. » Vivi Zegler
@Porter_Anderson @Jeff_Gomez « Having people who are well-placed is a help…we as producers can build bridges between visionaries.
@Porter_Anderson Vivi Zigler « ‘I said I’m a TV girl wearing #digital clothing.’ Really good marketing engages the user the same way. »
@simon_staffans On my right, @kulturvulturz quite rightly comments that it’s the audience that educates us, not the other way around
@simon_staffans @poburke @kulturvulturz yup, it’s a 2 way street #swc11 re: audience teaching us teaching the audience
@cynthiajabar iPad raises emotional connection to content- Albert Cheng/Disney
@Porter_Anderson @alberg_cheng Looked at TV audience members « using the #iPad in front of the TV set…How do we create a deeper level? »
@simon_staffans For how mobile can be used – all ways it can be used – I’ll concur with @tomiahonen; look at Japan and South Korea
@frankrose Vivi Zigler/NBC: « Marketing and content are so close–and really good marketing engages the audience in the same way. »
@sparrowhall: « we drive ‘enhanced’ media campaigns rather than transmedia campaigns » (wink, nudge) Hey Corp America: try’n keep up..!
@Porter_Anderson @alberg_cheng « The promise of what storytelling could do » with the Oscars « …broke into three acts. »
@simon_staffans For a panel that should look the way forward it’s been a lot of recap going on so far?
@geekgrl Love that Oscars digital experience matched hosts to platform delivery based on audience use of particular devices
@Porter_Anderson @BrianSethHurst asks « Is storytelling leading technology? Or is technology leading storytelling » in #transmedia
@Magsedoyle Technology just facilitates the storytelling. –Alison Norrington
@floerianthebard Is story leading technology or vice versa? @storycentral says clearly tech just facilitates story. Doesn’t even need tech!
@Porter_Anderson @StoryCentral « It’s a no-brainer question for me, story is right in the middle of all that. »
@floerianthebard Tech may just change how you think about a story, the way you can tell it. @timkring
@Porter_Anderson @TimKring « I agree 100% on story, (but) this flood of technology has shifted the paradigm in how I *think* about story. »
@thebradking Tim King said what I did in previous panel – that tech changes how you think about storytelling. The tool is tied to the story now
@Porter_Anderson @TimKring « I’ve become less interested in creating the content, and more interested in co-creating the content. »
@miggon Listen before you tell the story. Listen while you tell the story. Listen after you tell the story.
@simon_staffans Tim Kring: Goal is to create realtionship with audience to create together with them…
@simon_staffans Jeff: 1m kids ran through Pottermore in an instant, now nothing to do. Must « feed the beast »
@geekgrl Don’t ignore co-creation. Its the key to maintaining evergreen storyworlds. The trick is figuring out how to manage the growth
@TheFourOrders !MT @milesmaker: « We did an equivalent of a comic book every mth. We even introduced a character online and used fan username
@geekgrl When many cross platform practitioners witness audience co-creation coming out of their experiences, it’s hard to ignore.
@Porter_Anderson Vivi Zigler: When good technologists collaborate « in a give-and-take » with story, « that’s where the magic happens. »
@andrhia On reflection: story can’t always come first. Sometimes tech creates an opportunity for new kinds of stories
@mikemonello @floerianthebard @andrhia identifying story opportunities created by tech =/ wrapping story around a defined tech
@mikemonello « It’s all about the story » is a given, not an insight.
@alice_gillet Vivi Zigler stresses the importance of a good management to combine creativity from storytellers and IT people
@poburke Build story, choose technologies (i.e language of communication) come back to story, come back to language. Repeat until awesome
@simon_staffans And yeah, no need to go gamificate anything… as on earlier panels and as in previous posts – use what makes sense in the context.
@geekgrl Agree as well! RT @sioflynn: Agree. Albert Cheng ‘how you create the experience can facilitate how the story is told’
@fulscrn We’re Canadian, know the funding bodies and how they work. Did I mention we love doing international transmedia co-pros.
@RhysMT The Millennials are a Collaborative generation @briansethhurst
@Porter_Anderson @albert_cheng « One thing we learned from Grey’s Anatomy » was not to interrupt the user experience.
@simon_staffans Albert Cheng: we learn from our audience: when can we interrupt audience, what content can we interrupt with… make mistakes & learn
@Porter_Anderson @BrianSethHurst « ‘Now I have this 360 immersive thing.’ Do you have to take responsibility » for the IP as it scales up?
@geekgrl If you aren’t taking user experience into consideration, why build a multi-platform narrative? It’s a requisite not an option
@Porter_Anderson @TimKring « Yes. It’s the authenticity of the story…(but) the definition of story can become a little looser. »
@stitchmedia I really want to see a fight between « It’s all about the story » and « Understand your audience » – It’d be a close one…and bloody
@Porter_Anderson @TimKring « How do you create a world where fans can find each other…so other things can be created ‘out there?’ »
@geekgrl Tim Kring wants to know how fans can find one another and connect — fascinated by this. A strong community strategy is key.
@Porter_Anderson Vivi Zigler Involved fans are « self-selecting (and) will be the first to call ‘foul’ if you step away from the story. »
@geekgrl Vivi Zigler concurs with @MollyBBarton and I that you need to establish rules of engagement for co-creation. Fans protect story
@RhysMT You can start your story from any platform – @briansethhurst
@simon_staffans NOW we’re looking forward – using transmedia with broadcasters etc to encourage discussion and change. Yup. Albert Cheng on transmedia utopia: 1 person tells a story (video) 10 build on it, 100 more build on that, massive evolving. Jeff: « It’s simple – my story cannot exist without your participation, only way it can get done, I’m telling it but you’re in it. » Tim: « where you become a part of the story, a society for good, places you frequent are part » i.e. Conspiracy for Good
@simon_staffans Zigler: « MMOG murder mystery where you don’t even know if you’re the murderer or not »
@fabiennebidule Wow tough question for the panel. What if you had no financial constraint no technical issue what will be your perfect story?
@Porter_Anderson Vivi Zigler « I’m going to go with a mystery…where you don’t even know if you’re the murderer or not. »
@simon_staffans Alison: « scale out over period of time, for co-creators and not, jump in deep or surface; very flexible story »
@andrhia Interesting how some people are talking about stories and others about structures…
@Porter_Anderson @storycentral « People could jump in and out…pick and choose what they like » (in her idea of a storytelling utopia).
@jchutchins Less « me. » More « we. »
@Porter_Anderson @Jeff_Gomez « Yes, there is a danger but we have the responsibility to remind people these are liberating technologies. »
@Porter_Anderson We’re now nearing the conclusion of the WayForward panel and main sessions of @StoryWorldConf in San Francisco
@Porter_Anderson If tech, money, receptive audience were all perfectly supportive, what would #transmedia look like?
@vpisteve At Streets That Tell Stories w @licoricehazel, @christydena @pervasiveplay and @constancef. Woot!
@HoppingFun pervasive games: http://pervasivegames.wordpress.com/2009/12/04/the-name-of-the-game/ another place to get info
@HoppingFun pervasive games, where 2 go: hang out with @comeoutandplay group in SF, happening THIS WEEK: http://www.comeoutandplay.org/category/2011-festival-sf/
@alice_gillet @pervasiveplay : electronic devices have failed at truly bringing people together, but maybe ARGs and pervasive gaming can succeed
@HoppingFun keep hearing abt great success for using improv skills in biz to improve collab, commun., cc @amanda_hirsch « Yes, and…. »
@simon_staffans So, you need ca 1000 viable ideas a year to be able to distill 4-5 sucesses. (pretty harsh figures? Would’ve expected higher rate)
@RhysMT Tv is a conversation with the audience, because of the time period – where as film is limited in its ability to have a conversation
@simon_staffans Good advice from @mikemonello – don’t show trailer to marketing ppl, show rollout schedule; i.e. talk the right language when pitch
@RhysMT To pitch a story across platforms you have to find a way to tell it in the language of who you’re talking to
@simon_staffans .@mikemonello says we need to build fan base to have leverage when going to broadcasters/studios/etc; have a floor. « Don’t try to do webseries and graphic novel and lots of stuff, concentrate on one and do it well
@vpisteve « We want a level of engagement that causes players to get tattoos on their bodies! »-Jeff Hull re Jejune Institute etc
@simon_staffans ah, here comes propagation planning! http://griffinfarley.typepad.com/ . Will say, from my POV, it’s bloody hard to get a fan base for a television format unless it’s already produced. Unless it’s a format with a strong underlying story you can build on, and then it’s probably drama and not format.
@RhysMT You should always be well prepared for a pitch, and one that’s tailored to your meeting
@simon_staffans so, at « Generation C & Shared Storyworlds » with @scott_walker @mollybbarton @geekgrl and @PamelaRutledge.
Going into psychology; Internet enabling the need to reach out, connect, remix, express
Mass media led to management theory and marketing theory; assumption that ppl are passive, which is wrong @PamelaRutledge
Creating viable tools for creating increases the amount of audience members that create. Yup
I like @geekgrl – « …in a way that makes sense » / « … see which things that make sense to integrate ». Making sense is so important.
IMO need to understand audience, understand own project, understand the ultimate goals etc, to be able to know « what makes sense »
@simon_staffans and @scott_walker talks a bit about Angry Robot Books and their Worldbuilder http://angryrobotbooks.com/. Talking abt value co-creation – ppl who come in and co-create love the content, but look for same respect as orig creato.
@simon_staffans and @geekgrl – ppl burn through content rapidly – to make it last longer, we need to start relying on the audience. Leverage etc
@simon_staffans All down to the definition of « storyworld », a wider definition can encompass documentaries (Dille’s ex: Ppl vs George Lucas)
@cynthiajabar Interesting chat about community and how it self governs. Influencers protect the cannon
@simon_staffans yup – @scott_walker states that if you’re goal with co-creation is to get free content, you should reconsider.
@RhysMT More technology you put your content on gives you more access points to your story @nlassam. When you’re picking technology for a #transmedia project, pick something you can do really well @nlassam
@vpisteve “@alice_gillet: @orenjacob stresses we need to differentiate story, storytelling and spectacle ” I would add franchising to that
@RhysMT Find the right medium to support your story @orenjacob. Difference between spectacle and storytelling (spectacle = lots of shit happening). Surely an audience would pay for a compelling #transmedia story? They pay for a cinema ticket, so why not a transmedia project?
@simon_staffans At « Show me the money » with @ianginn @andrhia @cfcmedialab @gmdclark @stormsurfers
@simon_staffans Canada is the KLONDYKE of transmedia! (perhaps). Ah yes – @cfcmedialab: the money should be spent to foster ppl who are storytellers AND businessppl
@HoppingFun @cfcmedialab is working to produce people who can do all three : story, tech, biz. Entrepreneurs.
@simon_staffans .@gmdclark tends not to get money inte projects too early, when they are too fragile. Ah, @gmdclark talks my language – « we look for sustainability in our projects ». Interesting approach by @gmdclark – create most of the stuff, except for the last expensive part, so you can show what it’s like. So apparently Australia is the oil-filled Gulf area of transmedia…. re: @stormsurfers
@RhysMT If Canada’s paradise then Australia’s Utopia! @stormsurfers
@simon_staffans ah, ok, it’s the ppl who did Scorched back in 2008
@RhysMT Make a content freely available and then push them towards a montized version @stormsurfers
@simon_staffans Could someon pls tell #Finland’s government as well? RT @Usualsuspectguy: Wow Australia’s government offers 40% direct subsidy
@lbeckste Marcus Gilezeau emphasizes importance of freemium model to push content then monetize premium content.
@simon_staffans .@gmdclark ultimately better to be entrepreneur than under studios / others. Ah, @stormsurfers asked Red Bull to invest in the IP and get return, no need to place brand anywhere. Neat
@Porter_Anderson Money: @gmdclark « With a big studio, you describe to a brand what they’ll get for their money. In entrepreneurship, that’s harder. »
@jaybushman here’s the link for the Business Model Generation Book that the @cfcmedialab mentioned http://www.businessmodelgeneration.com/book
@Porter_Anderson Money: Q&A commentary includes a kind of disclaimer about #Canadian activity and funding in #transmedia. #grassreallygreener?
@RhysMT It’s going to be hard to get – because it’s money @ianginn
@simon_staffans Indeed RT @floerianthebard: « Of course it’s going to be hard to get. It’s money. »
@Porter_Anderson We’re concluding the « Show Me the Money » panel at @StoryWorldConf and setting up for « The Way Forward, » the day’s final session.
@poburke A ‘weenie’ is a (in this case visual) magnet. It reminds why your’e here and acts a navigation anchor
@StoryCoding I am a Weenie @poburke @RvCailloux @RhysMT @murmurco
@simon_staffans So, Jeff Gomez up on the stage. Nice. « What a relief to get up here and NOT having to explain transmedia »
@AlexDeTurris Aux potes de Montréal : Jeff GOMEZ, CEO, Starlight Runner Entertainment is about to start >> #SWC11 #Storytelling #Engagement #Worldbuilding
@HoppingFun Applies to so many of us: storytellers as lonely, sensitive, outsiders who want to amuse themselves, yet connect. @Jeff_Gomez
@simon_staffans Cocooning in our own storyworlds will alienate you from your audience. Jeff starting off from own childhood
@aprilarrg @jeff_gomez: Show me u care about this storyworld, show me it’s real. Building storyworld that s inconsistent makes fans feel cheated
@aprilarrg @Jeff_Gomez: Games are not about rules, those are excuses to tell stories that we love in a different way.
@cynthiajabar Jeff Gomez-Games are excuses to invite one another to tell stories and connect
@simon_staffans J: « Yup! » T: « Take a buzzword, throw around, tell ppl the’re going to make money, voila! » and so « transmedia »…
@simon_staffans « When you have something TRUE to tell, ppl will see that, listen to you and respond » – @Jeff_Gomez. True dat, honesty important. #swc11
@aprilarrg @Jeff_Gomez: Have a powerful message, something to say, and be honest about it. Otherwise audience will leave you.*
@simon_staffans « The Universe you create is not just fine characters and beautiful settings. It reflects YOU and should stand up to analysis »
@HoppingFun re: stepping out of cocoon, those who make effort to break into writer cocoons (gently) will be rewarded with story gold.
@simon_staffans « The best messages are born of PAIN » – @Jeff_Gomez – and what he means is honesty.
@milesmaker @Jeff_Gomez: « We have to remember there is a SINGLE platform message that flows through YOU and filters out to people.
@simon_staffans Stories are fueled by failure; we must infuse our stories with our own pain and failure…also, show how it can lead to success
@aprilarrg @Jeff_Gomez: show how failure can be a stepping stone to success. And the value of never surrendering.
@Blerime Jeff Gomez « aspirations are useless unless you teach yourself how to get there » on Millenials and I-Gen (digital kids)
@simon_staffans Different kinds of worlds – D&D worlds, Novelistic worlds (Sopranos etc) and Epic worlds (Star Wars) …
@HoppingFun YES! Publ co’s need to keep authors involved in #transmedia, start to end.
@simon_staffans Jeff’s seeing issues in publishing/transmedia – author running off writing book, rest doing the rest, no symphony.
@simon_staffans « The big studios do NOT want to talk to people »
@simon_staffans But, according to Jeff, the Age of Broadcasting is ending; we’re entering communal storytelling w insta-feedback
@simon_staffans « At LEAST give them a way to LIKE you! » #swc11 build the necessary architecture
@AlexDeTurris « We need a architecture for dialogue. Instant feedback and communal Storytelling » – Jeff Gomez
@simon_staffans Longest applause yet
@simon_staffans So, Q: how to bring the experiences from storyworlds to change the real world? « It’s hard! »
@RhysMT Stories help people to reconnect to the magic of life – but how do we do that? Audience member Bob
@simon_staffans Q: the role of myth in the digital age, compared to history?
@adbroad: Gomez on H’wood Entrtainmnt no longer listen to my story for 2 hrs Generation coming into power won’t stand 4 it.
@simon_staffans « Storyteller has changes. Many come to realize it pays to enlarge the palette; evolution of storyteller will happen »
@aprilarrg @Jeff_Gomez: One problems in publishing is disconnection where authors are not involved in #transmedia stratergy.
@acserrano GOLD: Infrastructure necessary to ensure that as we talk about the story, while we’re in the story, we can finally change our story.
@simon_staffans « Even in the hallowed halls of Hollywood they’re starting to think ‘maybe we should tell better stories….?’ »
@simon_staffans Yup; show in your pitch that you know the ropes, how platforms work, how economics work etc. Talk their talk as well.
@simon_staffans Yup – using stories and tech to poke holes in the walls that keep many ppl walled in.
@aprilarrg @Jeff_Gomez on audience engagement: ur audience want validation that they are part of the storyworld. So don’t just broadcast.
@Porter_Anderson Our last panel of the day at @StoryWorldConf is « Co-Managing in Collaboration with Stakeholders » @Scott_Walker moderating. Panelists include @ZKadison of Black Light Transmedia http://www.blacklighttransmedia.com, Joel Gotler, well-known literary manager with Intellectual Property Group began his career in 1976, Christopher Kenneally (@beyondthebook) is with the Copyright Clearance Center And David Tochterman returns (@dtoc), from Innovative Arts in Santa Monica http://www.innovativeartists.com/
@HoppingFun « when you pitch a story, you are pitching a business. Can’t always answers all the biz questions in a crowded room. » @Dtoc
@cynthiajabar IP « these deals take forever » anticipate questions @Dtoc
@Porter_Anderson « The best preparation » for creative people « is to anticipate the questions » about cross-platform #transmedial work. @dtoc
@maya_z00 Who has the rights and who can grant the right= chain of title is important @joelgotler
@Porter_Anderson Joel Gotler says that who controls rights is a fundamental challenge in many #transmedia discussions
@HoppingFun Copyright Clearance Center @beyondthebook: founded in 1978, voluntary central marketplace to manage rights.
@Porter_Anderson CoMgmt: « Some would want to see legislation » for rights issues, « but that always goes against rights holders. » @beyondthebook
@simon_staffans Difficult the rights questions are. Good deals you must strike. Beware of the dark side #YodaOnTransmedia
@HoppingFun « If you’re confused, you’re beginning to understand the problem. » Copyright and chain of title. @beyondthebook
@Porter_Anderson @Scott_Walker asks whether fair use protocol doesn’t engage in many of these cases.
@simon_staffans From own experience; the good lawyers are expensive as anything. But hiring a cheap crap one is more expensive in the long run
@cynthiajabar Fair use is a defense not a right in US law. « tread carefully »
@Porter_Anderson @beyondthebook says « No one should assume they have the right to re-use at all, » fair use may not prevail or be pertinent.
@Porter_Anderson @ZKadison Since Star Wars, « studios are afraid a filmmaker will come in and try to withhold rights. »
@simon_staffans Aha – line up all partners you need on different platforms etc, or studios/game co:s will insist on owning those rights.
@Porter_Anderson @ZKadison « When you go into a studio…you have to have all your partners lined up » to execute split rights.
@simon_staffans Well this is a point. Futile to expect to make a billion dollars from first foray into the studio (or any) system
@gmskarka The biggest take-away from this panel: Don’t go to studios. Period.
@simon_staffans So – anticipate all rights issues and pre-empt them with partnerships, deals etc
@Porter_Anderson @Scott_Walker asks about the costs of having representation that can secure the rights agreement you need
@Porter_Anderson @ZKadison « Do not collaborate until you have an agreement in place. »
@TTTKaren Transmedia creators approaching studios: if you want to retain rights, you’d better be able to deliver on those media yourself
@Porter_Anderson Joel Gotler reels off about 12 types of rights. « The rights that come from an IP are very hard to separate
@Porter_Anderson @beyondthebook « If you work with an attorney, do it early » before any pieces of a project are in place.
@simon_staffans Also, from own experience, do your rights mistakes with a first project you don’t care that much about
@Porter_Anderson Joel Gotler « I would never enter a deal without an attorney anymore. ‘Only a fool represents themselves?’–never been truer. »
@Porter_Anderson Joel Gotler « We represent, say, 200 #authors and I don’t know but maybe one or two who don’t have an attorney. »
@Porter_Anderson Q&A attorney: « Moving into this thicket without some kind of (legal) help is an accident looking for a place to happen. »
@Porter_Anderson @ZKadison « No one wants to put their client at risk of violating Guild rules (in Hollywood).
@geekgrl How do you leverage legal if legal hasn’t yet figured out how to navigate a remix culture?
@simon_staffans Phew, 750$ an hour? Should’ve studied law.
@Porter_Anderson @beyondthebook on @Amanda_Hocking to Joel Gotler — how good was her representation when she got her deal?
@HoppingFun Blacklight @ZKadison « There are no experts in this space. » Split rights deals for transmedia: big fear of setting bad precedent.
@gmskarka Listen to the litany of bullshit: Split Rights, Guild rules, multiple lawyers, etc. — Best evidence for walking away from studios
@Porter_Anderson Joel Gotler confirms that @Amanda_Hocking had an agent, then an attorney and was in good shape for representation on her deal
@HoppingFun Creatives: Here’s why you need a lawyer: http://vimeo.com/22053820?utm_source=swissmiss
@simonpulman: Indie creators, remember attys/Ks slow u down. Better 2 build reputation 1st, bring in big guns on deal that matters
@simonpulman Re: issue of inexpensive legal services, many law schools have clinic classes for the arts, also see VLA http://bit.ly/sCYPMb
@geekgrl Brian Seth Hurst posing the tough questions about the value of data. This is still not covered by copyright legislation.
@Porter_Anderson Q&A with panel: When will data become part of a deal that’s brought to a table on an IP negotiation? The « data » being discussed here is the audience-leveraged value that accrues to a strong property that does well.
@Porter_Anderson @ZKadison « Once you have these statistics » such as strong metrics on following, that relationship & data is a value.
@gmskarka .@BrianSethHurst asking about rights wrt data mining/aggregation to an industry that hasn’t even grasped collaborative culture yet
@geekgrl Data is a byproduct of the distribution platforms. Question is who owns it & the fan base/community in a multi-stakeholder scenario?
@Porter_Anderson Q&A for panel « As a storyteller, how do I find one of these experienced #transmedia » attorneys? @ZKadison « Most Hollywood attorneys don’t know the interactive or #publishing space (interactive media world). »
@Porter_Anderson Q&A for panel, attendee says he has found attorneys willing to work with him (as @ZKadison said is possible) at low cost.
@gmskarka I get that there’s « how do I keep my job » in play, but the bending-over-backwards to shoehorn this into trad. models is ridiculous.
@maya_z00 @scott_walker there is no standard right now – get an attorney
@simon_staffans Well yeah, this is a problem that won’t go away!
@Porter_Anderson We’re now finished for the day in @StoryWorldConf coverage. Tomorrow, 8:30aPT / 11:30aET, sessions start. Thanks.
@gmskarka Killer app of crowdfunding isnt the money– it’s the creation of a community.
@Porter_Anderson Here at @StoryWorldConf, we’re back and starting with the first of two breakout sessions for the afternoon in San Francisco
@milesmaker NEXT at #swc11: « New Business Models – be small, think big, move fast » with @christydena @ianginn @storycentral @francomedia et. al.
@Porter_Anderson BizModels: @ianginn In a two-month pilot « you create a whole lot of access to present to funders, » etc. (20,000 euros on makeup)
@milesmaker « So many projects never ever get made simply because they’re too BIG. » — @ianginn
@TTTKaren Ian Ginn: critical to prove concept and audience before biting off too much in transmedia production
@Sara_Ramsey Too many storyworlds are « castles in the sky » (too big to get funding for) – break story into smaller chunks for proof-of-concept
@Porter_Anderson BizModels: « I was at the Louvre, did the Da Vinci Code audio tour, great sound design. »
@Porter_Anderson « I came out of the Louvre wondering why we don’t have audio tours of the web » with great sound design, etc. @christydena
@Porter_Anderson « Strategically, it would be good for people to see what you can do with high production. » @christydena
@Porter_Anderson « The app model has been a big opener for so many people. » (Ref: Bjork & Brian Eno apps. )@christydena
@HoppingFun « Money is like water, follows the path of least resistance. » Kevin Franco. self-funded, changed biz model every day, agile.
@Porter_Anderson @FrancoMedia « In the case of our project, we were pretty much self-funded. The business model changed every day. »
@milesmaker @christydena wants to create independent projects outside of gatekeepers w/attention to ‘game approachability’ (total participation)
@HoppingFun @christydena took pre-orders to test interest, then launch w/ some free access, then back to paid model. @UniverseC101
@Porter_Anderson @FrancoMedia « We broke the narrative into 30 parts, released the first nine days free…good retention rate. » (about 2/3)
@Porter_Anderson « I’ve had the feeling that bottom-up (as in no-gatekeeper nature of #transmedia) is actually possible. » @ianginn
@Porter_Anderson « You have to be very patient, persistent, guerrilla-like to attract your audience. » @ianginn of Transmedia Learning
@scott_walker If quality content is your sole basis for « success » when incorporating UGC, YOU ARE MISSING THE POINT
@Porter_Anderson BizModels: « I don’t think you can second-guess your audience and try to know what they’re going to want…(But) write for the core. »…
@HoppingFun YES–@murmurco talks about permissions wall on FB, Twitter. Who lets apps have access? How many? (I don’t.)
@Porter_Anderson Mike Knowlton of @Murmur has projects that requires all of users’ personal data..and we lost 50% at the permissions wall.
@SocialSamba 50% of users may refuse FB authentication when a story is unknown – they don’t like the risk. Trusted characters see no real barrier
@HoppingFun « Virility is hard to realize on FB » @murmurco film–must embed more viral hooks, hang social interaction on plot points.
@Porter_Anderson BizModels: « Someone has said that @Facebook is more about comments than conversations. » Mike Knowlton
@floerianthebard Work for others as well as your own stuff to build your audience, establish record. From audience comes business
@Porter_Anderson BizModels: « I’m thinking long-term, rather than project to project, » in part because business models are still in flux. @christydena
@floerianthebard Biggest reason to need to make money off a project is not to pay ourselves, but to pay those working with us. @christydena (Truth.)
@Porter_Anderson « We ensured we had worldwide rights for everything we did, forever. A crucial thing for us. » @francmedia on sustainability
@Porter_Anderson « The only links in our project are to things we control to be sure links always work. » @FrancoMedia media on sustainability..
@HoppingFun Links embedded in ebooks, apps, etc—make sure they go to a place you control. OW they can die. Kevin Franco.
@floerianthebard Suggestion made that a story *needs* a common thread, a driving platform, like a book or film
@Porter_Anderson BizModels: You need one place where the narrative gets tied together at some point. TV, Facebook movie, something. » @francomedia)
@floerianthebard .@christydena says too that transmedia bits can’t seem tacked on. But have a hub that connects everything
@floerianthebard Can’t design assuming all parts are siloed. Tell audience there are dots to connect. @christydena
@aprilarrg RT @floerianthebard: @christydena says too that transmedia bits can’t seem tacked on. But have a hub that connects everything.
@HoppingFun@christydena: don’t enshroud content too deeply in a container (platform) thinking it has to stand alone–big mistake she sees.
@Porter_Anderson BizModels: « So many persist in putting content on platforms…and keeping audiences on those platforms, not moving. » @christydena
@TTTKaren Transmedia « Silo » peril – feeling each platform must be self-contained. No, help people move across platforms @Christydena
@Porter_Anderson BizModels: Q&A … question on getting initial funding before proof-of-audience (needs seed money)
@cadabramedia Great term: proof of audience #swc11 #transmedia crucial first phase/gate in building a new transmedia play
@Porter_Anderson You can pitch funding resources for R&D dollars (as seed money for the innovation & creation of a project). @ianginn
@aprilarrg Ian Ginn on funding: Spend 4 or 6% of your business (if in an agency) funds on innovation hub for R&D.
@Porter_Anderson « I’m always looking for creative technologists…who are interested in conversations and development together. »
@NorthstarPics @christydena: « Often technologists have a ‘brief’ mentality of taking a brief and executing it. » <<< Shortsighted!
@aprilarrg Christy Dena on funding: Make partnerships with creative technologists who are interested in co-creating project together
@floerianthebard Peer audience isn’t enough, isn’t your ultimate fan audience. Promote elsewhere. @christydena « You quickly need to move BEYOND YOUR PEERS to your audience. »
@randyfinch to increase immersion c dena is creating an interactive trailer while still creating her project
End of the panel]]>
@simon_staffans « Stories as R & D » with @lanceweiler
@simon_staffans Yes… RT @glecharles: most compelling opp. of the digital era hinge on one thing: RIGHTS. Own the IP, own the future.
@Porter_Anderson Disrupt: @LanceWeiler « Pandemic is a Lord of the Flies tale that affects only adults and leaves youth to their own devices. @LanceWeiler « I’m really interested in how data can be used to drive stories, personalize them, make them relevant. »
@cynthiajabar @lanceweiler creates the central vision of the story then the audience breaks it by participating w narrative
@ivanovitch If « audience » has given way to « collaborators », perhaps « story » has given way to « experience »?
@Porter_Anderson Disrupt: @LanceWeiler At Sundance, « I called it ‘Pandemic 1.0.’ I wanted to expand the world of the film. Initial outbreak stories.
@Porter_Anderson Disrupt: @LanceWeiler « I’m interested in global to hyper-local » in contextual storytelling and letting the audience « break » a story.
@TrevorWade last decade was about search, this decade is about curation and personalizing stories @lanceweiler
@RhysMT @ivanovitch Story will always be king!!!
@Porter_Anderson Disrupt: @LanceWeiler At Sundance, « I called it ‘Pandemic 1.0.’ I wanted to expand the world of the film. Initial outbreak stories @LanceWeiler Pandemic elements included: Film, book, comics, toys, urban gaming, mobile, online site & a CDC-like center.
@OpAjaxComic « social change is a bit too serious for it’s own good » – @lanceweiler
@wildfireeffect It always amazes/excites me how many ppl co-create a non-linear story (like #pandemic) will contribute without knowing the outcom
@Porter_Anderson Disrupt: @LanceWeiler | NFC = Near Field Communication. Weiler used 50 NFC phones and had tags around Park City at Sundance
@tara I love that @lanceweiler is both a storyteller and tech geek and can seamlessly weave both together into an interactive experience
@Porter_Anderson Disrupt: @LanceWeiler « We’re taking the Pandemic data now and looking at..ways to do things on public health » based on results.
@acserrano « story as software…a new SAAS — story as a service » — @lanceweiler interesting
@milesmaker @LanceWeiler: « How can something that occurs in a hyperlocal way affect a global audience and vice versa? » >>> Think 4wall theatrical
@Porter_Anderson Disrupt: @LanceWeiler « I actually think those known as audience are ahead of storytellers…storytellers are behind the curve. »
@Gupfee The audience is waiting for everyone else to catch up.
@jimbabb Does data refine stories to make them better or is it the new focus group? Do audience know what they want?
@Porter_Anderson Disrupt: @LanceWeiler « When does a project » go to the audience to be sustained? « I still haven’t solved that.
@Porter_Anderson Disrupt: @LanceWeiler on Robot Stories,his educational initiative–ends in launching title figures into space.
@ivanovitch @jimbabb I will go on record saying that insofar as I’m in the audience, I have no IDEA what I want, and like being surprised.
@Porter_Anderson Disrupt: @LanceWeiler « The value and power of story will build the next generation of social applications & drive initiatives. »
@Porter_Anderson Disrupt: @LanceWeiler « I’m constantly like a sponge, trying to get feedback..I don’t mind failing quickly. »
@alice_gillet RT @ianginn: Lance Weiler: the audience is dead let’s call them collaborators
@VictorVicus RT @adbroad: Good insight on social storytelling from @lanceweiler It’s not about following the characters, it’s about mining themes of the story.
@ivanovitch Wish it was possible to devote 100% of attention to speakers, 100 to Twitter backchannel & 100 to chatting in hall. Boo
@thebradking I suspect lance’s work will be less impactful globally than people think, but deeper in the film industry than ppl expect
That’s all Folks !!