#SWC11-Story World Conference-Story Architecture-Crafting Transmedia Design

 Story Architecture-Crafting Transmedia Design

@TransmediaReady Crafting Transmedia Design Conf is about to start at #swc11 with @KHenthuZiasm @scott_walker @Sioflynn #transmediafairies are in the place!

@HoppingFun  @Sioflynn: Spacing weight and flow between story elements, key question in #transmedia. When to ask audience to do work? Reward it?  @sioflynn: Tech’s will change. How do you design for that? Strategy: Go meta, think about meta principles.

@Blerime @sioflynn on experience design: how do you design for platforms that might eventually become obsolete?

@HoppingFun @sioflynn How do you create coherent design across experience. Spatial experience

@Blerime @sioflynn @KHenthuZiasm: principles for design are non-linear spatial, augmented, social, participatory/UGC storytelling

@Blerime @sioflynn: sustainabilitiy of fan communities is daunting to traditional execs – once you have stickiness its a betrayal to drop off

@Blerime @sioflynn: « native versus marketing #transmedia: latter built around a brand but not necessarily a story »

@RodrigoArnaut @Sioflynn talking about « Two Poles in Transmedia » and the marketing transmedia campaign!

@HoppingFun  @sioflynn: Three Little Pigs model by @robpratten as a case study on how to construct a transmedia experience out of a story.

@HoppingFun  @sioflynn: « It’s all experience. » Genius story is a given. But what is the experience? Engagement? Participation? Interactivity?

@Blerime @sioflynn: story versus experience – story IS an experience. when you invite interaction, fan community becomes the medium

@Blerime @sioflyn « technology becomes useful when it’s really invisible »

@HoppingFun @sioflynn: « Your audience is your medium. » Design with the audience not for the audience sez @KHenthuZiasm in transmedia.

@Magsedoyle « what is the experience that you are designing, what is the thematic envelope? » -

@floerianthebard Five E’s of experience design: entice, enter, engage, emotion, extend. @sioflynn

@poburke Empathy for characters—so important, why do we care?

@TransmediaReady Extending is an immediate response to your content – the best example is the Facebook like button

@randyfinch @sioflynn trnsmdia dsgn: what do i c? what do i do? what is the outcome? what is the e-motion (what pulls me deeper?) how do i share?

@SeanEmbury A story with no ending sounds potential for purgatory. Sometimes THE END/FIN brings the sweetest satisfaction.

@HoppingFun  Q: « Is transmedia death of the ending? » Satisfying to have that end, satisfying, wrap-up. @sioflynn: More abt loops, series of ends

@HoppingFun  @sioflynn: 1001 Nights, for ex. Breaking Bad and Gustavo, for ex (« ending »?) with a cliffhanger, cheese whole that’s never explained.

@TransmediaReady Is #Transmedia #Storytelling the end of story ending… @Sioflynn says No! We are going to have an experience with 7 Families Cards for #Transmedia Brainstorming #DIYYourcard #7TF #SWC11, so cool

@AirhartMedia #transmedia is about opening up narrative spaces. Build detailed characters that intrigue. Best takeaway from #swc11,Put your heart into it.

@TrevorWade a website redesign will FAIL if the content isn’t good, a new look doesn’t do it! @karinehalpern

@TransmediaReady Rules explaination of the game by @KHenthuZiasm, We all received one card to customize, let’s the story began

@toenolla love the Creative Director card in @transmediaready and @sioflynn’s card game. I have that look o_O on my face all the time

@poburke Thinking about a negative card to throw into #7TF – ‘the silo trap’ or ‘the deadline’ …

@maya_z00 Synthetist @TransmediaReady the connector, the bridge, the holder of the #Transmedia Eco system – feels like what I want to do

@RhysMT @poburke the difficult bastard card? The Man who thinks he knows too much card?

@TrevorWade  create reusable chunks of content that are structured and have metadata w CMS, then can use on web, mobile, etc @ KArin halpern

@TransmediaReady The audience is participating, engagment is starting, brainstorming is going on #DIYYourcard #7TF #SWC11 good job @KHenthuZiasm @Sioflynn

@TrevorWade  most organizations have a TON of content on website, overwhelms customer and still doesn’t communicate key messages – K Halpern

@aprilarrg  we are occuping #transmedia!!!! omg this is awesome!!!!

@IsurgyMedia  we are 99% #occupytransmedia

@floerianthebard We are apparently supposed to tweet about transmedia now. Because I wasn’t doing that before. #OccupyTransmedia

@ksparker StoryWorld has been occupied by interactive storytelling #OccupyTransmedia

@aprilarrg #occupytransmedia over at #swc11 is out of control, dont forget to post on storify!

@alice_gillet Wow… everybody making posters, videos, photos and weird stuff for #occupytransmedia!

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