#SWC11-Story World Conference, Co-Managing in Collaboration with Stakeholders

Summary of the panel twitts

@Porter_Anderson Our last panel of the day at @StoryWorldConf is « Co-Managing in Collaboration with Stakeholders » @Scott_Walker moderating. Panelists include @ZKadison of Black Light Transmedia http://www.blacklighttransmedia.com, Joel Gotler, well-known literary manager with Intellectual Property Group began his career in 1976, Christopher Kenneally (@beyondthebook) is with the Copyright Clearance Center  And David Tochterman returns (@dtoc), from Innovative Arts in Santa Monica http://www.innovativeartists.com/

@HoppingFun « when you pitch a story, you are pitching a business. Can’t always answers all the biz questions in a crowded room. » @Dtoc

@cynthiajabar IP « these deals take forever » anticipate questions @Dtoc

@Porter_Anderson  « The best preparation » for creative people « is to anticipate the questions » about cross-platform #transmedial work. @dtoc

@maya_z00 Who has the rights and who can grant the right= chain of title is important @joelgotler

@Porter_Anderson  Joel Gotler says that who controls rights is a fundamental challenge in many #transmedia discussions

@HoppingFun Copyright Clearance Center @beyondthebook: founded in 1978, voluntary central marketplace to manage rights.

@Porter_Anderson CoMgmt: « Some would want to see legislation » for rights issues, « but that always goes against rights holders. » @beyondthebook

@simon_staffans Difficult the rights questions are. Good deals you must strike. Beware of the dark side #YodaOnTransmedia

@HoppingFun « If you’re confused, you’re beginning to understand the problem. » Copyright and chain of title. @beyondthebook

@Porter_Anderson  @Scott_Walker asks whether fair use protocol doesn’t engage in many of these cases.

@simon_staffans From own experience; the good lawyers are expensive as anything. But hiring a cheap crap one is more expensive in the long run

@cynthiajabar Fair use is a defense not a right in US law. « tread carefully »

@Porter_Anderson @beyondthebook says « No one should assume they have the right to re-use at all, » fair use may not prevail or be pertinent.

@Porter_Anderson @ZKadison Since Star Wars, « studios are afraid a filmmaker will come in and try to withhold rights. »

@simon_staffans Aha – line up all partners you need on different platforms etc, or studios/game co:s will insist on owning those rights.

@Porter_Anderson @ZKadison « When you go into a studio…you have to have all your partners lined up » to execute split rights.

@simon_staffans Well this is a point. Futile to expect to make a billion dollars from first foray into the studio (or any) system

@gmskarka The biggest take-away from this panel:  Don’t go to studios.  Period.

@simon_staffans So – anticipate all rights issues and pre-empt them with partnerships, deals etc

@Porter_Anderson @Scott_Walker asks about the costs of having representation that can secure the rights agreement you need

@Porter_Anderson @ZKadison « Do not collaborate until you have an agreement in place. »

@TTTKaren Transmedia creators approaching studios: if you want to retain rights, you’d better be able to deliver on those media yourself

@Porter_Anderson Joel Gotler reels off about 12 types of rights. « The rights that come from an IP are very hard to separate

@Porter_Anderson  @beyondthebook « If you work with an attorney, do it early » before any pieces of a project are in place.

@simon_staffans Also, from own experience, do your rights mistakes with a first project you don’t care that much about

@Porter_Anderson Joel Gotler « I would never enter a deal without an attorney anymore. ‘Only a fool represents themselves?’–never been truer. »

@Porter_Anderson Joel Gotler « We represent, say, 200 #authors and I don’t know but maybe one or two who don’t have an attorney. »

@Porter_Anderson Q&A attorney: « Moving into this thicket without some kind of (legal) help is an accident looking for a place to happen. »

@Porter_Anderson @ZKadison « No one wants to put their client at risk of violating Guild rules (in Hollywood).

@geekgrl How do you leverage legal if legal hasn’t yet figured out how to navigate a remix culture?

@simon_staffans Phew, 750$ an hour? Should’ve studied law.

@Porter_Anderson  @beyondthebook on @Amanda_Hocking to Joel Gotler — how good was her representation when she got her deal?

@HoppingFun Blacklight @ZKadison « There are no experts in this space. » Split rights deals for transmedia: big fear of setting bad precedent.

@gmskarka Listen to the litany of bullshit:  Split Rights, Guild rules, multiple lawyers, etc. — Best evidence for walking away from studios

@Porter_Anderson  Joel Gotler confirms that @Amanda_Hocking had an agent, then an attorney and was in good shape for representation on her deal

@HoppingFun Creatives: Here’s why you need a lawyer: http://vimeo.com/22053820?utm_source=swissmiss

@simonpulman: Indie creators, remember attys/Ks slow u down. Better 2 build reputation 1st, bring in big guns on deal that matters

@simonpulman Re: issue of inexpensive legal services, many law schools have clinic classes for the arts, also see VLA http://bit.ly/sCYPMb

@geekgrl Brian Seth Hurst posing the tough questions about the value of data. This is still not covered by copyright legislation.

@Porter_Anderson  Q&A with panel: When will data become part of a deal that’s brought to a table on an IP negotiation? The « data » being discussed here is the audience-leveraged value that accrues to a strong property that does well.

@Porter_Anderson @ZKadison « Once you have these statistics » such as strong metrics on following, that relationship & data is a value.

@gmskarka .@BrianSethHurst asking about rights wrt data mining/aggregation to an industry that hasn’t even grasped collaborative culture yet

@geekgrl Data is a byproduct of the distribution platforms. Question is who owns it & the fan base/community in a multi-stakeholder scenario?

@Porter_Anderson Q&A for panel « As a storyteller, how do I find one of these experienced #transmedia » attorneys? @ZKadison « Most Hollywood attorneys don’t know the interactive or #publishing space (interactive media world). »

@Porter_Anderson  Q&A for panel, attendee says he has found attorneys willing to work with him (as @ZKadison said is possible) at low cost.

@gmskarka I get that there’s « how do I keep my job » in play, but the bending-over-backwards to shoehorn this into trad. models is ridiculous.

@maya_z00 @scott_walker  there is no standard right now – get an attorney

@simon_staffans Well yeah, this is a problem that won’t go away!

@Porter_Anderson We’re now finished for the day in @StoryWorldConf coverage. Tomorrow, 8:30aPT / 11:30aET, sessions start. Thanks.

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Related posts:

1. #SWC11-extracts of the third panel
2. #SWC11-extracts from the first panel
3. #SWC11-extracts from the second panel
4. #SWC11-Sessions of the Afternoon, BizModels
5. Shared Story World ? (Monde Narratif Partagé)