#SWC11-Sessions of the Afternoon, BizModels

New Business Models – be small, think big, move fast

@gmskarka Killer app of crowdfunding isnt the money– it’s the creation of a community.

@Porter_Anderson Here at @StoryWorldConf, we’re back and starting with the first of two breakout sessions for the afternoon in San Francisco

@milesmaker NEXT at #swc11: « New Business Models – be small, think big, move fast » with @christydena @ianginn @storycentral @francomedia et. al.

@Porter_Anderson BizModels: @ianginn In a two-month pilot « you create a whole lot of access to present to funders, » etc. (20,000 euros on makeup)

@milesmaker « So many projects never ever get made simply because they’re too BIG. » — @ianginn

@TTTKaren Ian Ginn: critical to prove concept and audience before biting off too much in transmedia production

@Sara_Ramsey Too many storyworlds are « castles in the sky » (too big to get funding for) – break story into smaller chunks for proof-of-concept

@Porter_Anderson BizModels: « I was at the Louvre, did the Da Vinci Code audio tour, great sound design. »

@Porter_Anderson  « I came out of the Louvre wondering why we don’t have audio tours of the web » with great sound design, etc. @christydena

@Porter_Anderson  « Strategically, it would be good for people to see what you can do with high production. » @christydena

@Porter_Anderson  « The app model has been a big opener for so many people. » (Ref: Bjork & Brian Eno apps. )@christydena

@HoppingFun « Money is like water, follows the path of least resistance. » Kevin Franco. self-funded, changed biz model every day, agile.

@Porter_Anderson  @FrancoMedia « In the case of our project, we were pretty much self-funded. The business model changed every day. »

@milesmaker @christydena wants to create independent projects outside of gatekeepers w/attention to ‘game approachability’ (total participation)

@HoppingFun  @christydena took pre-orders to test interest, then launch w/ some free access, then back to paid model. @UniverseC101

@Porter_Anderson  @FrancoMedia « We broke the narrative into 30 parts, released the first nine days free…good retention rate. » (about 2/3)

@Porter_Anderson  « I’ve had the feeling that bottom-up (as in no-gatekeeper nature of #transmedia) is actually possible. » @ianginn

@Porter_Anderson  « You have to be very patient, persistent, guerrilla-like to attract your audience. » @ianginn of Transmedia Learning

@scott_walker If quality content is your sole basis for « success » when incorporating UGC, YOU ARE MISSING THE POINT

@Porter_Anderson BizModels: « I don’t think you can second-guess your audience and try to know what they’re going to want…(But) write for the core. »…

@HoppingFun YES–@murmurco talks about permissions wall on FB, Twitter. Who lets apps have access? How many? (I don’t.)

@Porter_Anderson  Mike Knowlton of @Murmur has projects that requires all of users’ personal data..and we lost 50% at the permissions wall.

@SocialSamba 50% of users may refuse FB authentication when a story is unknown – they don’t like the risk. Trusted characters see no real barrier

@HoppingFun « Virility is hard to realize on FB » @murmurco film–must embed more viral hooks, hang social interaction on plot points.

@Porter_Anderson BizModels: « Someone has said that @Facebook is more about comments than conversations. » Mike Knowlton

@floerianthebard Work for others as well as your own stuff to build your audience, establish record. From audience comes business

@Porter_Anderson BizModels: « I’m thinking long-term, rather than project to project, » in part because business models are still in flux. @christydena

@floerianthebard Biggest reason to need to make money off a project is not to pay ourselves, but to pay those working with us. @christydena (Truth.)

@Porter_Anderson  « We ensured we had worldwide rights for everything we did, forever. A crucial thing for us. » @francmedia on sustainability

@Porter_Anderson « The only links in our project are to things we control to be sure links always work. » @FrancoMedia media on sustainability..

@HoppingFun  Links embedded in ebooks, apps, etc—make sure they go to a place you control. OW they can die. Kevin Franco.

@floerianthebard Suggestion made that a story *needs* a common thread, a driving platform, like a book or film

@Porter_Anderson BizModels: You need one place where the narrative gets tied together at some point. TV, Facebook movie, something. » @francomedia)

@floerianthebard .@christydena says too that transmedia bits can’t seem tacked on. But have a hub that connects everything

@floerianthebard Can’t design assuming all parts are siloed. Tell audience there are dots to connect. @christydena

@aprilarrg RT @floerianthebard: @christydena says too that transmedia bits can’t seem tacked on. But have a hub that connects everything.

@HoppingFun@christydena: don’t enshroud content too deeply in a container (platform) thinking it has to stand alone–big mistake she sees.

@Porter_Anderson BizModels: « So many persist in putting content on platforms…and keeping audiences on those platforms, not moving. » @christydena

@TTTKaren Transmedia « Silo » peril – feeling each platform must be self-contained. No, help people move across platforms @Christydena

@Porter_Anderson BizModels: Q&A … question on getting initial funding before proof-of-audience (needs seed money)

@cadabramedia Great term: proof of audience #swc11 #transmedia crucial first  phase/gate in building a new transmedia play

@Porter_Anderson  You can pitch funding resources for R&D dollars (as seed money for the innovation & creation of a project). @ianginn

@aprilarrg  Ian Ginn on funding: Spend 4 or 6% of your business (if in an agency) funds on innovation hub for R&D.

@Porter_Anderson  « I’m always looking for creative technologists…who are interested in conversations and development together. »

@NorthstarPics @christydena: « Often technologists have a ‘brief’ mentality of taking a brief and executing it. » <<< Shortsighted!

@aprilarrg Christy Dena on funding: Make partnerships with creative technologists who are interested in co-creating project together

@floerianthebard Peer audience isn’t enough, isn’t your ultimate fan audience. Promote elsewhere. @christydena « You quickly need to move BEYOND YOUR PEERS to your audience. »

@randyfinch  to increase immersion c dena is creating an interactive trailer while still creating her project

End of the panel

Related posts:

1. #SWC11-extracts from the second panel
2. #SWC11-extracts of the third panel
3. #SWC11-extracts from the first panel