#SWC11-extracts of the third panel

Disrupt: Stories as R&D

@simon_staffans « Stories as R & D » with @lanceweiler 

@simon_staffans Yes… RT @glecharles:  most compelling opp. of the digital era hinge on one thing: RIGHTS. Own the IP, own the future.

@Porter_Anderson Disrupt: @LanceWeiler « Pandemic is a Lord of the Flies tale that affects only adults and leaves youth to their own devices. @LanceWeiler « I’m really interested in how data can be used to drive stories, personalize them, make them relevant. »

@cynthiajabar @lanceweiler creates the central vision of the story then the audience breaks it by participating w narrative

@ivanovitch If « audience » has given way to « collaborators », perhaps « story » has given way to « experience »?

@Porter_Anderson Disrupt: @LanceWeiler At Sundance, « I called it ‘Pandemic 1.0.’ I wanted to expand the world of the film. Initial outbreak stories.

@Porter_Anderson Disrupt: @LanceWeiler « I’m interested in global to hyper-local » in contextual storytelling and letting the audience « break » a story.

@TrevorWade last decade was about search, this decade is about curation and personalizing stories @lanceweiler

@RhysMT @ivanovitch Story will always be king!!!

@Porter_Anderson Disrupt: @LanceWeiler At Sundance, « I called it ‘Pandemic 1.0.’ I wanted to expand the world of the film. Initial outbreak stories @LanceWeiler Pandemic elements included: Film, book, comics, toys, urban gaming, mobile, online site & a CDC-like center.

@OpAjaxComic « social change is a bit too serious for it’s own good » – @lanceweiler

@wildfireeffect It always amazes/excites me how many ppl co-create a non-linear story (like #pandemic) will contribute without knowing the outcom

@Porter_Anderson Disrupt: @LanceWeiler | NFC = Near Field Communication. Weiler used 50 NFC phones and had tags around Park City at Sundance

@tara I love that @lanceweiler is both a storyteller and tech geek and can seamlessly weave both together into an interactive experience

@Porter_Anderson Disrupt: @LanceWeiler « We’re taking the Pandemic data now and looking at..ways to do things on public health » based on results.

@acserrano « story as software…a new SAAS — story as a service » — @lanceweiler interesting

@milesmaker @LanceWeiler: « How can something that occurs in a hyperlocal way affect a global audience and vice versa? » >>> Think 4wall theatrical

@Porter_Anderson Disrupt: @LanceWeiler « I actually think those known as audience are ahead of storytellers…storytellers are behind the curve. »

@Gupfee The audience is waiting for everyone else to catch up.

@jimbabb Does data refine stories to make them better or is it the new focus group? Do audience know what they want?

@Porter_Anderson Disrupt: @LanceWeiler « When does a project » go to the audience to be sustained? « I still haven’t solved that.

@Porter_Anderson Disrupt: @LanceWeiler on Robot Stories,his educational initiative–ends in launching title figures into space.

@ivanovitch @jimbabb I will go on record saying that insofar as I’m in the audience, I have no IDEA what I want, and like being surprised.

@Porter_Anderson Disrupt: @LanceWeiler « The value and power of story will build the next generation of social applications & drive initiatives. »

@Porter_Anderson Disrupt: @LanceWeiler « I’m constantly like a sponge, trying to get feedback..I don’t mind failing quickly. »

@alice_gillet RT @ianginn: Lance Weiler: the audience is dead let’s call them collaborators

@VictorVicus RT @adbroad: Good insight on social storytelling from @lanceweiler It’s not about following the characters, it’s about mining themes of the story.

@ivanovitch Wish it was possible to devote 100% of attention to speakers, 100 to Twitter backchannel & 100 to chatting in hall. Boo

@thebradking I suspect lance’s work will be less impactful globally than people think, but deeper in the film industry than ppl expect

That’s all Folks !!

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1. #SWC11-extracts from the second panel
2. #SWC11-extracts from the first panel
3. NAB Panel: les Fondamentaux du Transmédia